How Clients View MarketingHere’s the inside story. It doesn’t matter what you are marketing or what your business might be. It all comes down to these eight questions:
What every client wants to know
1. Will it make me younger?
2. Will it make me thinner?
3. Will it make me richer?
4. Will it help me retire in three years?
5. Will it make me look good to my organization?
6. Will it have actual benefits to my company and me?
7. Will it help my company make more money?
8. Will it be a better choice than other suppliers or products?
If the client or customer can answer, “Yes” to at least three of these questions you can win the business.
So, what are you doing to be different and give your customers compelling reasons to buy from you – now?
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Andy Johnston is an multi-faceted communication professional with deep experience from strategic planning, to messaging, to marketing, to media, to events, to training, to creative direction … and there are several other ”to’s.” Andy is known for his energy, creativity and his unique ability to discover the key results that must be generated – and then to develop ingenious ways to engage and motivate audiences. Positive business results are the objective. He believes that one of the most important results is an enjoyable experience for everyone involved. Andy is a principal partner at Think! Consulting Group and The Idea Group.
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